"We live on a blue planet circling a ball of fire, next to a moon that moves the sea..."
“Why?”. Why do I do what I do? What is my purpose in this life?
In art, I continually explore this question for myself, in my workshops I accompany individuals, companies, and brands in their search for the answer.
I studied graphic design at Technikon Witwatersrand, in Johannesburg, South Africa. I worked in South Africa for many years as an art director, designer and design director before returning to Germany. My journey has led me through large and small advertising agencies, well-known branding agencies, sometimes as a freelancer, sometimes as an employee. Today I choose to work as a freelance artist in my studio in Hamburg, where I teach courses in mindfulness and intuitive art and guide companies in the strategic and visual development of their brand positioning and visual communication, not only as a graphic designer, but also as a facilitator and brand consultant.
I guide people, brands, and companies through the process of transformation. Whether it’s an individual seeking to answer questions on their personal journey of self-discovery or the strategic and visual development of a brand, the questions remain the same – who am I, why am I here, what is my vision? Understanding our purpose and how we can make relevant contributions to create a better world and live a more meaningful life.
The “Five – I’s” principle:
- Investigate (ask questions, collect, be curious)
- Insights (contemplate, “aha’s”)
- Imagine (create, explore)
- Intention (understand, improve)
- Implementation (go! and start again from 1. to dive deeper)
My journey home
A few years ago, when I was at the peak of my career – after more than 15 years of exciting experiences in advertising, promotion, design and branding, I felt something missing, I could no longer clearly answer the “Why?” I was doing all this.
I embarked on my journey of self-discovery and restoration of my creative self. Julia Cameron’s “The Artist’s Way” was one of the many inspiring books I read and worked through during this time. I was on a mission to understand myself more fully again, to go even deeper and learn what my true needs and values were.
One of my first steps was to pick up my pencils and paints again. It was challenging, but it left me with a deep sense of fulfillment and gratitude. I soon realized that I needed to find a mentor to support me in improving my artistic skills and techniques. In the spring of 2014, I signed up for art classes at a small, private art school. Here, I was offered a safe space of support and challenge in which I could unfold and develop my artistic skills.
I participated in a series of workshops in which I learned to trust my intuition, and the creative process, not to evaluate and judge, but to welcome each step along the journey. You can read more about this in my blog.