"Styles come and go. Good design is a language, not a style" - Massimo Vignelli

Portfolio

You can find a short overview of my resume here.
Click on the button below to view and download a PDF of my current portfolio, featuring selected works

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Gmund

Gmund is a manufacturer of high-quality fine papers and paper products based in Bavaria, Germany.

My role: As Senior Design Director at Landor Associates, I led the design team in the conception and design development of the promotional packaging to communicate the idea of food-safe paper. The chocolates were used as give-aways at trade fairs and exhibitions.

Erasco

Erasco is a well-known German soup brand that is part of GB Foods.

My role: As Senior Design Director at Landor Associates, I led the design team in developing a design strategy to improve brand recognition and stand out on shelf; developing a new pack architecture (creating a brand world (story) at the bottom of the label design, building a continuous visual story around the entire can); logo optimisation; portfolio strategy; implementation and adaptation.

Adelholzener

Adelholzener is a well-known German mineral water brand that is 100% owned by the Congregation of the Sisters of Charity of St. Vincent de Paul. All profits go towards their social and community work.

My role: As Senior Design Director at Landor Associates, I led the design team in developing a design strategy; developing a new bottle shape and label design for the core product range – mineral water. Our brief was to strengthen the brand while increasing differentiation between the product offerings (classic, medium, still). Based on the success of this project, we developed further labels for other product ranges within the portfolio, e.g. organic spritzer and healing water.

Procter & Gamble

My role: As Senior Design Director at Landor Associates, I led the design team in concept, design and strategy development: from global redesigns to regional adaptations and policy development.

Corporate Branding

Clients: Verlagsgruppe Oetinger, Engineering ITS, NEFF, icraft

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NEFF

NEFF is a manufacturer of mid to high-end kitchen appliances and is a wholly owned subsidiary of BSH Hausgeräte GmbH.

My role: Corporate design development, based on the existing logo and campaign idea. Subsequently, I developed multiple guidelines and templates, including the Corporate Design guidelines, merchandising, accessory packaging, naming, co-branding, brand language guides. I support with design & layout, on an ongoing basis, for brochures, flyers, merchandising and promotional materials, as well as supporting the NEFF marketing team as a brand consultant, ensuring that the brand is applied consistently on a global scale.

“In the collaboration with Birte, the quality of the creative output always has first priority, and she is always flexible and reliable..."
Maria B.
Head of Communication, Brand NEFF

Stephanie Hamann Coaching & Consulting

Stephanie Hamann offers personal and business coaching to professionals.

My role: logo concept & design, corporate design, web layout & design, advertising templates, flyers, and development of marketing materials on an ongoing basis.

“Birte helped me when I set up my business as a coach for „Career women & families“. Under her guidance, I received a fantastic „Complete Package“ from vision, target group, brand positioning, and product offering development, to websites, flyers and magazine adverts. She masters a wonderful set of professional methods, which led not only to a superb result, but it was also great fun working with her! We created fun and wild scenarios, yet at all times, the process was focused and goal orientated.”
Stephanie H.
Coach

icode

icode is a sister company of icraft and specializes in strategy and software development.

My role: logo concept & design development, corporate design, web layout & design, and development of marketing materials on an ongoing basis.

"Anyone who works with Birte has booked the all-inclusive package! She listens, promptly delivers creative suggestions, which are then implemented with incredible perfection and speed. She makes you feel understood and taken seriously - that makes the difference for me."
Katharina R.
Managing Director, icode GmbH
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icraft

icraft is a business consultancy, helping organizations optimise strategy, organization, processes, and technology so as to retain and increase their competitive edge.

My role: developing a corporate design and templates based on the existing logo. Creating and developing advertising concepts, merchandising, exhibition and marketing materials on an ongoing basis.

Hautwelten

Hautwelten is a dermatological institute offering both medical and cosmetic skincare.

My role: logo concept & design development.

Portfolio

You can find a short overview of my resume here.
Click on the button below to view and download a PDF of my current portfolio, featuring selected works

View - englishView - german
Client overview: