"“People don’t buy WHAT you do, they buy WHY you do it.”

Starting with Why?

Whether they realize it or not, all great and inspiring leaders and organizations think, act and communicate in the same way. Author Simon Sinek says “Every single organization on the planet, even our own careers, function on three levels”:

  • WHAT we do
  • HOW we do it, and
  • WHY we do it

He goes on to say, “When those three elements are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation and for building trust.” When all three things are in balance, others will say, with absolute clarity and certainty: “We know who you are,” “We know what you stand for.” This simple idea is The Golden Circle. (Watch this video in which Simon shares the origin of The Golden Circle.)

Do you know who you are and what you stand for?

Do you know what your business or brand stands for?

Does your team know who they are, and what they stand for?

Simple is not always easy

As a workshop facilitator and coach, with over 20 years of experience as an artist, graphic designer, and brand consultant, I am here to help you answer these questions:

  • what you do – these are the products sold, services offered, or your role at work


  • how you do it – these are your strengths, values, and guiding principles


  • why you do it – this is your purpose, cause, or belief

You are unique. Just as every person is unique, every business, product, brand, and service is unique. Each has a unique character and personality, which develops and grows as the business or brand grows and develops. 

All workshops are structured and tailored to meet your specific requirements – there is no “one size fits all”. I have a pool of methods and resources that I continually update and I regularly attend courses and seminars to update my skills further.

Creating room for exploration. In all my workshops, my focus is on creating and maintaining an environment in which people/the team feels safe, recognized, and respected. This ensures that he/she will be inspired to contribute to their best ability.

Working intuitively. I believe in the power of connecting with your intuition. As an artist I know how creating art helps us to get out of our heads and connect with our hearts and our intuition. I believe this is where the magic happens. I love bringing creative tools and skills which I have learned as an artist, into the workshops. It keeps the workshop results fresh, inspiring, and fun!

Bonus 1 – Digital or analog. I offer workshops in both a live, in-person or digital format.

Bonus 2 – Dual language. As a German/South African, I am fully bi-lingual and can hold workshops in both English and German.  

"There is no magic formula for great company culture. The key is just to treat your staff how you would like to be treated" - Richard Branson

My workshops are right for you if…

…you are a Marketing or Product Manager and need help with brand or product positioning

…you are a business owner requiring a re-positioning for your existing business

…you are a start-up business needing help in positioning your new business

…you are a coach or solopreneur requiring help with your positioning and establishing yourself in the market

…you are a human resource manager or team leader requiring help in (re-)defining your role and position within the company structure

none of the above, but you are interested in getting to know how I might help you?

As a workshop facilitator I love to help you and your team become even better at what you do:

  • Purpose – defining company, brand or product purpose
  • Vision – defining company, brand or product vision
  • Positioning – defining company, brand or product positioning 
  • Values – defining company, brand or product values 
  • Ideation – business, and product idea development
  • Team building – defining a common vision, values, and culture

Free clarity call - book your space now

60 min to discuss your challenges, needs requirements

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Design Sprint

Click on the button below to download a detailed overview of the design sprint workshop and process (german version)


Brand Sprint

Click on the button below to download a detailed overview of the brand sprint workshop and process (german version)